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Fundamentally Children welcomes Tracey Devine-Tyley

Former Rubie’s exec takes on new head of sales and marketing role.

Tracey Devine-Tyley has joined the Fundamentally Children team as head of sales and marketing.

The team at Fundamentally Children has welcomed Tracey into the fold, where she will build upon its successful events and experiential marketing programme, while also spearheading new initiatives.

With her in-depth knowledge of the licensing and retail sectors, Tracey – who was most recently head of licensing and marketing EMEA at Rubie’s and has also held key roles at KD – hopes to help Fundamentally Children support clients at all stages of their brand development.

Tracey commented: “I am delighted to be joining Amanda and Fundamentally Children at what is a very exciting time for the incredibly driven and passionate team, who are absolutely focused on delivering the very best marketing services for their clients.”

“With the expansion of our summer activity programme, successful Balanced Play campaign and the plans for the Good Toy Zone, we are lucky to have someone with Tracey’s skills and experience at the helm,” added Amanda Gummer, founder of Fundamentally Children. “She’s a real asset and I’m really excited about the new ideas and energy she’s already bringing to the team.”

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