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Funko introduces Pops! With Purpose initiative

The philanthropic-driven initiative ties Funko pop culture characters to important causes.

Funko has revealed its new philanthropic driven initiative, Pops! With Purpose, tying Funko Pop! characters to causes that are important to employees, Funko fans and the greater community.

The programme will kick-off through an auction at FunKon 2021, followed by an expansive product assortment next year with Make-A-Wish.

“Throughout Funko’s history, community has been at the heart of all of our efforts,” explained Andrew Perlmutter, president at Funko. “When fans decide to purchase and display a Pop! With Purpose, they are signifying their support for a cause that contributes to making the world a more kind and equitable place for all.”

LuAnn Bott, vp of revenue partnerships and services for Make-A-Wish America, added: “We know that wishes have the ability to help children build the emotional and physical strength they need to fight a critical illness. Through the sale of their wish-inspired Pop! figures, Funko will enable even more wish kids to experience the life-changing impact of a wish come true.”

Funko already has a proven record of community engagement through the Funko Cares programme.

It has previously partnered with the It Gets Better Project for a Pops! With Purpose Pride collection, as well as the Breast Cancer Research Foundation. It has also supported military families through its partnership with Operation Homefront.

Each Pop! With Purpose figure sold will feature a designated sticker and box art indicating that Funko has made a charitable donation to the organisation.

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