This ad will be closed automatically in X seconds.

Further growth for Men’s Health Kitchen brand

Golden Goose secures deal with ABP UK for new health-focused product range.

The Men’s Health licensing programme continues to grow, with Golden Goose securing a deal with ABP UK for a new line of health-focused products.

The company will launch the range under the Men’s Health Kitchen brand.

The first products – Lean Pork Sausages and Lean Chicken Chipolatas – are already available in 400 Asda stores.

Further products will include Beef & Chickpea Mince, Beef & Lentil Burder, Chilli Burger, Beef & Quinoa Meatballs and Beef & Haricot Bean Meatballs.

Darren Jones, commercial director at ABP UK, said: “We are delighted to partner with Men’s Health on this new and innovative range. Men’s Health is a natural fit for us and is a well-established health and wellness brand.

“Healthier eating is top of mind for a growing number of consumers and this partnership will offer more choice on lean meat products without compromises on taste or protein.”

Alun Williams, group publishing director of Men’s Health, added: “Men’s Health is the biggest selling men’s lifestyle magazine both in the UK and worldwide and we are focusing our knowledge on developing food ranges which give consumers healthier choices.

“By combining our expertise with that of industry leader ABP, we have created a range of meat products which do not have the high fat content of regular offerings but are high in protein and still taste delicious.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.