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Further growth for preschool hit Bluey in the US

BBC Studios welcomes eight new partners across a variety of categories in the territory.

BBC Studios has further expanded the licensing programme for preschool hit Bluey in the US, welcoming eight new partners.

New licensees to the programme include Accessory Innovations (backpacks, bag clips, coin cases, small accessories and more); Accutime Watch (analog and digital watches and clocks); Centric Brands (sleepwear and hosiery); Handcraft (underwear); H.E.R. Accessories (hair, jewellery accessories, sunglasses); IG Design Group (stationery and craft); Perler (bead kits); Sakar (wheeled goods); and Trends International (stationery and paper goods).

“Fans can’t get enough of Bluey and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures,” said Suzy Raia, vp consumer products and business development, BBC Studios. “These world-class licensees will bring an expansive assortment of products to Bluey enthusiasts.”

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