This ad will be closed automatically in X seconds.

Further growth for preschool hit Bluey in the US

BBC Studios welcomes eight new partners across a variety of categories in the territory.

BBC Studios has further expanded the licensing programme for preschool hit Bluey in the US, welcoming eight new partners.

New licensees to the programme include Accessory Innovations (backpacks, bag clips, coin cases, small accessories and more); Accutime Watch (analog and digital watches and clocks); Centric Brands (sleepwear and hosiery); Handcraft (underwear); H.E.R. Accessories (hair, jewellery accessories, sunglasses); IG Design Group (stationery and craft); Perler (bead kits); Sakar (wheeled goods); and Trends International (stationery and paper goods).

“Fans can’t get enough of Bluey and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures,” said Suzy Raia, vp consumer products and business development, BBC Studios. “These world-class licensees will bring an expansive assortment of products to Bluey enthusiasts.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
JBaker500x500
 
The ambitious company has enjoyed a strong second half of 2021, welcoming Jonathan Baker, as well as working with Rovio and UFC....
GlennMattel500x500
 
Mattel is looking to further accelerate its current growth phase, welcoming Glenn Abell as svp MEGA and global head of the construction category....
UsainMM500x500
 
The world's fastest and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character....
LivyH&A500x500
 
H&A's Livy Coare on her biggest hope for Christmas and what she’s most looking forward to next year....
Reebok500x500
 
Authentic Brands Group has revealed a number of new strategic operating partners for key regions around the world following its acquisition of the Reebok brand....
HallsofIvy500x500
 
The new inclusive collection is accompanied by a marketing campaign with the tagline 'Welcome to the HALLS of IVY' and starring Beyoncé....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.