This ad will be closed automatically in X seconds.

Game and app developer Sabec hits the Bullseye

Bulldog Licensing secures deal with company for the classic game show brand.

Bulldog Licensing has secured a deal with UK game and app developer, Sabec for classic game show brand, Bullseye.

The developer will be creating a range of digital games for download on the Nintendo Switch and PlayStation consoles, based on the game show.

Sabec develops games both for licensed brands and for its own IP. It has previously worked with licensors such as Hasbro, MTV and Wiley Publishing, and is an approved Nintendo, PlayStation, Microsoft Xbox, Apple, Roku, Samsung, Oculus and Google developer.

The move is a further boost to the Bullseye consumer products programme which also features an internet scratch card game from Camelot, plus a spot on Cosmic Concept’s pub quizzes.

Bulldog has also been working with licensees to create collections of apparel and leisurewear, toys, games and housewares.

“Bullseye is the perfect fit for digital gaming,” commented Rob Corney, md of Bulldog Licensing. “The show’s format is loved nationwide and is a firm family favourite, so we’re thrilled to have Sabec on board to bring the experience into people’s homes with innovative gaming concepts.”

Trudi Hayward, co-founder of bRAND-WARD Services, who brokered the deal, speaking on behalf of Sabec, said that Bullseye is a perfect fit for Sabec and console games, because darts is becoming increasingly more popular. “Bullseye has such heritage in the UK, we know the game will be a sure fire hit, not just the fans that remember Bullseye but the younger generation who enjoy darts, too.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.