Game of Thrones mania ready to take over retail

Fashion brands launch collections, property takes over Primark windows and more.

The final season is here and a raft of Game of Thrones product has hit retail including a number of fashion collaborations.

These include a range of six limited edition Ultraboost trainers from adidas, each representing one of the houses from the award winning show (as previously reported on Source here), plus a plethora of apparel and homewares which is currently taking over windows at key Primark stores across the UK.

In addition, TruffleShuffle has a wide range of items available for GOT fans covering t-shirts and hoodies, through to mugs, a bottle opener, egg cup, wine glass and branded door mats.

Make up brand Urban Decay has launched a limited edition range of eyeshadow palettes, pencils, lipsticks, highlighters and eyeliners which has been inspired by the female characters in the show, while jewellery has been designed by Mey Designs and US retailer Alex and Ani, which has launched an 18-piece collection.

US menswear designer, John Varvatos, meanwhile, has an 11-piece collection devoted to Game of Thrones including t-shirts and hoodies with the symbolss of the three houses and taglines such as ‘Winter is Coming’, plus a hand-dyed leather jacket with the Iron Throne motif printed on the inside.

Game of Thrones series eight begins airing in the UK on Sky Atlantic tonight (April 15).

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
The Competition and Markets Authority has blocked the proposed merger....
Read on for your last minute checklist ahead of today's big event....
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
New licensed dress-up and partyware collections due for key preschool brands....
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter