This ad will be closed automatically in X seconds.

Gaming brands high on the agenda for Sainsbury’s

Retailer looking at how to make most of big game releases such as FIFA across whole store.

Sainsbury’s is looking at how it can make the most of big game releases in the run up to Christmas across the whole store.

Rebecca Poulton, buyer admin assistant, video games for Sainsbury’s Argos, told Licensing Source Book at the judging for the product categories of The Licensing Awards that more gaming gifting in Sainsbury’s was one of the things being looked at.

Talking about titles which perform well at the retailer, Rebecca said: “Family-oriented retro classics like Spyro and Crash Team Racing do well, while there is anticipation around Pokémon Sword and Pokémon Shield arriving in November.”

She continued: “New FIFA and Call of Duty games are also due later this year and we’ll really be looking at how we can make the most of those across the whole store.”

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
JLP500x500
 
Retailer set to explore the future role of the shop in customers' lives....
LFriendspopup500x500
 
Store features character IPs from Line Friends, Brown & Friends and BT21....
KindiKidsnew500x500
 
Strong doll sales set solid foundation for Bulldog’s licensing programme....
AmiraMC500x500
 
LA-based brand reveals collection inspired by the iconic Sunset Strip in Los Angeles....
SDVillains500x500
 
Cruella, Ursula and Maleficent are the new stars as company expands Disney partnership....
ESDen500x500
 
Brandgenuity continues to build licensing programme for TV explorer and survivalist....
Get the latest news sent to your inbox
Subscribe to our daily newsletter