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Gaming brands high on the agenda for Sainsbury’s

Retailer looking at how to make most of big game releases such as FIFA across whole store.

Sainsbury’s is looking at how it can make the most of big game releases in the run up to Christmas across the whole store.

Rebecca Poulton, buyer admin assistant, video games for Sainsbury’s Argos, told Licensing Source Book at the judging for the product categories of The Licensing Awards that more gaming gifting in Sainsbury’s was one of the things being looked at.

Talking about titles which perform well at the retailer, Rebecca said: “Family-oriented retro classics like Spyro and Crash Team Racing do well, while there is anticipation around Pokémon Sword and Pokémon Shield arriving in November.”

She continued: “New FIFA and Call of Duty games are also due later this year and we’ll really be looking at how we can make the most of those across the whole store.”

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

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