This ad will be closed automatically in X seconds.

GB eye expands gift partnership with The Pokémon Company International

New products due to hit the market across mugs, framed prints, posters, giftware and soon to launch eco range.

GB eye is continuing to build on its successful long-term partnership with The Pokémon Company International, expanding its gifted product range in the run up to Christmas.

New products due to hit the market include mugs, framed prints, posters and giftware, plus the company’s new eco range is also due to launch shortly.

Capitalising on key consumer trends and interest, GB eye’s newly tailored product range will serve its expanding European retailer footprint.

The hotly anticipated Pikachu Gift Box has seen huge pre-orders placed by numerous retailers, such is the consumer demand for the Electric-type Pokémon. Also attracting large retailer orders is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full colour mug designs, two coasters and a unique collectable box.

“The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products,” said Ben Woodman, commercial manager at GB eye. “The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Deadline for entries and nominations across all categories is Friday 7 May, 2021....
Museum grows art print collection with online design brand with new 'untamed' additions....
Marina Narishkin joins French animation studio as it eyes expansion in its milestone year....
Believe in Better collection launches as Joe Biden is sworn in as US President and Kamala Harris as Vice President....
German spirit brand to launch first international streetwear line this month in 22 countries....
Hit game celebrates global football with 23 clubs from around the world to be represented in-game....
Get the latest news sent to your inbox
Subscribe to our daily newsletter