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GB eye expands gift partnership with The Pokémon Company International

New products due to hit the market across mugs, framed prints, posters, giftware and soon to launch eco range.

GB eye is continuing to build on its successful long-term partnership with The Pokémon Company International, expanding its gifted product range in the run up to Christmas.

New products due to hit the market include mugs, framed prints, posters and giftware, plus the company’s new eco range is also due to launch shortly.

Capitalising on key consumer trends and interest, GB eye’s newly tailored product range will serve its expanding European retailer footprint.

The hotly anticipated Pikachu Gift Box has seen huge pre-orders placed by numerous retailers, such is the consumer demand for the Electric-type Pokémon. Also attracting large retailer orders is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full colour mug designs, two coasters and a unique collectable box.

“The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products,” said Ben Woodman, commercial manager at GB eye. “The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

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