The Point.1888’s Will Stewart on the biggest opportunities for the UK licensing industry in 2021.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: Will Stewart, founder and md, The Point.1888.
“I think the big one is that brand extension/licensing is so important to build brand love, loyalty and engagement. We allow consumers to engage with their favourite brands in new exciting ways. We help brands improve their narrative.
And Gen Z prioritise brands that have a good story, are ethical and making a positive impact. Gen Z are the future consumers, so we as an industry are perfectly placed once all this is over.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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