This ad will be closed automatically in X seconds.

George at Asda hits high note with The X Factor apparel

New girls’ range arrives in top 33 stores as well as online.

Fremantle has teamed up with Smith & Brooks for the launch of a new The X Factor apparel line in George at Asda.

The new collection – which has launched in the top 33 Asda George stores and online – is aimed at 5 to 14 year olds. It comprises of six pieces, including slogan tees and sweatshirts, joggers and leggings.

It is supported in-store with POS, as well as having a heavy presence on social media.

“We are very pleased to be partnering with Smith & Brooks and George on this amazing line of girls’ clothes,” Jenny Martin, senior licensing manager at Fremantle, told The Source.

Lynne Tooms, senior buying director for George, added: “We’re really excited to be launching our new George X Factor range. The X Factor is one of the most popular shows on TV and we’re really pleased to be offering our customers, and fans of the show, the chance to buy the perfect gift this Christmas.”

Artists discovered by The X Factor UK have sold more than 500 million records worldwide making it the most successful show in history for finding chart superstars.

Last weekend saw Dalton Harris crowned as the winner of The X Factor UK 2018.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
UniqloFender500x500
 
Retailer further bolsters brand partnerships with high profile signings....
RyansWorld500x500
 
Publisher teams with pocket.watch to secure book and magazine rights....
AMNoon500x500
 
Experienced toy industry exec joins marketing team as Alpha ramps up in UK....
PokeCD500x500
 
New apparel tie-up follows collabs with Primark, Bershka and H&M....
FiatIMG500x500
 
Appointed by FCA Italy & FCA Group Marketing to manage global licensing for brands....
FRashadnew500x500
 
Misirli's Faye Rashad on girls' licences, L.O.L. Surprise and Poopsie....
Get the latest news sent to your inbox
Subscribe to our daily newsletter