This ad will be closed automatically in X seconds.

“Getting a voice into young customers is key”

MTW Toys’ Darran Garnham on why just a TV spend won’t cut it with today’s kids.

It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.

We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.

Today: Darran Garnham, ceo, MTW Toys

“I think the key challenge – and fantastic opportunity – is getting a voice into young customers.

The days of only a TV spend to reach kids is long gone. Looking at the success of channels such as EvanTube and Ryan’s World reaching kids gives great potential. This will be an interesting space to watch.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
PeppaWestfield500x500
 
Christmas Jumper Day celebrations, a bid for Christmas number one and new seasonal ranges all part of activity....
HMBHarley500x500
 
New giftware range will debut at Spring Fair in February 2020....
EBChillys500x500
 
Re-usable bottle company has worked with a number of licences including Emma Bridgewater....
PeanutsCath500x500
 
Including lifestyle brand Cath Kidston teaming with Peanuts for a new capsule collection....
AardmanDOI500x500
 
New film starring music box dancer and spaceman created to promote ITV hit show....
GameBelong500x500
 
'Ultimate gaming experience' is located in House of Fraser on London's Oxford Street....
Get the latest news sent to your inbox
Subscribe to our daily newsletter