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“Getting a voice into young customers is key”

MTW Toys’ Darran Garnham on why just a TV spend won’t cut it with today’s kids.

It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.

We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.

Today: Darran Garnham, ceo, MTW Toys

“I think the key challenge – and fantastic opportunity – is getting a voice into young customers.

The days of only a TV spend to reach kids is long gone. Looking at the success of channels such as EvanTube and Ryan’s World reaching kids gives great potential. This will be an interesting space to watch.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

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