This ad will be closed automatically in X seconds.

GfK outlines key SVOD stats at BLE

51% of 16-34 year olds surveyed watched streamed content in 2015 compared to 2014.

The way people are viewing content is changing and there are now more channels and platforms than ever before. At BLE, Sam Tuch from GfK presented the latest stats from its consumer data on subscription video on demand (SVoD).

Subscription streaming services are becoming ever more popular, with data from GfK showing a 9% growth in the number of adults viewing a streamed service from 2014 to 2015 (on Netflix, Amazon Prime or NOW TV). However, the stats are more telling in the 16-34 year age group where 51% of those in the GfK sample watch streamed content in 2015 compared to 29% in 2014.

“There are now more ways than ever to consume content,” said Sam Tuch, associate director of GfK. “Our consumer data shows that among those that have access, streamed content accounts for nearly 20% of daily viewing minutes. This has impacted on the time spent watching live TV, but live TV does still account for 27% of daily viewing time.”

In terms of what people are watching, the GfK sample shows that 80% of streamed content is made up of TV shows or series.

“People are not really streaming movies or documentaries,” added Sam. “The content they are streaming is dominated by dramas. Breaking Bad was big a couple of years ago, but now it is Orange is the New Black, House of Cards and Marvel’s Daredevil. Which interestingly are all Netflix original titles.”

In fact original programming accounts for nearly 25% of all viewing on Netflix and 13% on Amazon Prime and is something Sam believes will increase over the next few years.

“We know from our research that for both Netflix and Amazon Prime a high proportion of consumers sign up especially to watch original series that they can’t see anywhere else. We’ve already seen high quality productions, such as House of Cards and Orange is the New Black on Netflix and we’ll see a lot more in years to come.”

Sam continued: “Subscription services are definitely changing where and how people consume content. The service providers themselves are changing the face of content supply, with new productions, but also new technology. A big game changer will be when Netflix introduce downloadable content so consumers will be able to watch wherever and whenever they want without the need to be connected.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
RSCAlice+Olivia500x500
 
Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week....
LoungeflyCinderella500x500
 
The range includes a mix of mini backpacks, cross body bags, wallets, wristlets and bag charms, as well as jackets and hoodies - all featuring Loungefly's trademark flourishes....
GorgeousGeorgians500x500
 
West London’s Osterley Park and House is putting on Horrible Histories-inspired activities for families in an event that will continue for just over six months....
TomandJerry85500x500
 
The activity will kick off with products, experiences, TV programming and more, with a raft of licensees and partners getting involved....
TrevorCash500x500
 
Mad Beauty's Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year....
HelderLopes500x500
 
Outfit7's Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.