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Global Brands Group suits up with AllSaints

Deal will see GBG expand the accessories range for the British fashion label.

Global Brands Group has secured a deal with contemporary British fashion label AllSaints to expand its accessories range.

The new agreement will see GBG design and distribute men’s and women’s footwear, socks, costume jewellery and cold weather accessories for the brand, starting with an autumn 2018 collection.

The company plans to distribute the new ranges globally across AllSaints’ stores and major department stores around the world, reports WWD.

Jarrod Kahn, president of accessories and home at GBG, commented: “With its innovative, contemporary designs and independent spirit, AllSaints is a perfect addition to our strong portfolio of leading consumer brands.

“As a brand that resonates with consumers globally, we see significant opportunities for growth, and look forward to leveraging our expertise to maximise its potential.”

William Kim, AllSaints’ ceo, added that the deal gives an opportunity to connect with customers across multiple product categories.

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