Licensee to launch range of nightwear for FC Barcelona player in autumn/winter.
Manufacturer, distributor and licence rights holder of the brand Lionel Messi on behalf of Leo Messi Management, Funtastic, has revealed key updates to the Leo Messi licensing programme.
First of these is Global Licensing – which has scored a first in the children’s nightwear market in the UK. The licensee will be launching a range of nightwear into retail for autumn/winter 2017.
Mark Lindsay, head of sales for Global Licensing, said: “This is the most exciting signing in 2017.
“Messi is a role model to millions of children around the world and for us to bring them their hero for bedtime is what dreams are made of.”
In addition and following on from the success of the Messi Training Ball in 2016, Funtastic’s UK distributor, GP Flair, has expanded its Messi Training System with the launch of new product in spring.
The range includes the 4-in-1 Training Station, the auto trainer and the training speed system, which have been fully endorsed and advertised by Messi himself.