Spin Master is gearing up to launch a new range of preschool toys inspired by Glowberry’s Brave Bunnies property in 2022.
The collection will include play-sets, figures, plush, games and puzzles.
The first licensed toy line is scheduled for release in April 2022. The first collection consists of eight toys and will be available in the UK, Australia, Italy, Germany and Spain. An expanded line of toys will be available in most countries around the world by autumn 2022.
Other CP categories are also being targeted with Glowberry having appointed Big Picture Licensing as the exclusive agent for UK & Eire and master agent across EMEA and APAC.
“Brave Bunnies is filled with opportunities for play and Spin Master’s collection will provide preschoolers with engaging toys that will expand their experience as they interact and explore the wonderful world and the clever and caring characters within it,” said James Martin, Spin Master’s svp of marketing and GBU lead, preschool.
Olga Cherepanova, creative producer of the Brave Bunnies animated series, added: “We are happy that the creative idea and mission of our animated series is inspiring Spin Master a global children’s entertainment company.
“We are working passionately alongside our partner’s team to make Brave Bunnies a bit closer to the most important Bunny Friends of all – the children worldwide. We are certain that our partnership with Spin Master will allow us to translate the spirit and idea of the Brave Bunnies into toys.”