This ad will be closed automatically in X seconds.

Golden Bear bounds into Toy Fair with new Bing line

New line for preschool favourite will launch in AW19 across UK, Ireland and Europe.

Golden Bear is gearing up for a busy toy fair season, with the company unveiling its new Bing toy range.

The company was appointed as master toy licensee for UK, EMEA and Australia by Acamar Films last year.

The first products will be on display at all of the Golden Bear previews, Toy Fair in London and Spielwarenmesse.

The new Bing toy line is aimed at preschoolers aged 18 months to 4 years and will launch in AW19 across UK, Ireland and Europe.

The product range includes super-soft plush Bing, Flop and friends, along with feature plush including talking, lights and sounds in various sizes. Figurines and play-sets, role play items and wooden peg puzzles will also become available.

“We are excited to introduce a new range of toys that capture the essence and core values of Bing and his friends,” said Christine Nicholls, vice chairman and director of product development at Golden Bear. “We have great admiration for Bing, now firmly established in the hearts of preschoolers (and their grown-ups) and look forward to applying our preschool expertise and passion for toys to this wonderful property.”

Golden Bear will be supporting the launch of the range with a dedicated TV and digital campaign.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.