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Golden Bear Toys kicks off 2021 with new branding

Popular toy licensee unveils changes to its famous bear logo, along with a transformed website.

Golden Bear has begun 2021 with the unveiling of new company branding – complete with changes to its famous bear logo – plus a transformed website.

The new contemporary style logo reflects the toy licensee’s continued bold ambitions to be at the forefront of innovation in the toy industry.

In tandem with the new company branding, the website has also undergone a redesign. The design has been modernised and now sits on a platform which can be easily updated in-house in order to maintain fresh and engaging content.

The new design showcases Golden Bear’s history and product portfolio to its global audience, while also outlining the company’s core values and sustainability credentials.

The platform also allows customers to sign up for Golden Bear’s new virtual Toy Fair. With the majority of companies having to move online in 2020, Golden Bear has developed the bespoke platform using ground-breaking technology to create a virtual environment where new ranges can be viewed online.

Through a guided immersive tour with fully interactive features, the products are brought to life with 360 viewing and detailed product information.

“We are exceptionally proud of our new virtual toy fair platform and I trust buyers, licensors and all our partners will enjoy being able to explore, interact and engage with our thrilling new products in this exciting online experience,” commented Barry Hughes, md of Golden Bear. “The redesign of our logo and website brings our brand right up to date and aligns both our heritage and our contemporary outlook and vision.

“It is important that we continue to be seen as a trusted, responsible, committed toy supplier, with family values at our heart while also continuing to be at the forefront of innovation within the industry.”

Barry continued: “The Golden Bear icon represents the best of those qualities whilst keeping us relevant and fresh. We are delighted with the outcome and we look forward to hearing what our customers think.”

If you are interested in arranging a virtual toy fair appointment, simply click on this link.

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