The new collaboration sees a Del Monte Frozen Fruit range exclusively available at Iceland and The Food Warehouse stores.
In a deal brokered by licensing agency Golden Goose, Del Monte – the UK’s number one canned fruit brand – has collaborated with Iceland on a new Del Monte Frozen Fruit range.
The new collection launched exclusively online and in-store at Iceland and The Food Warehouse stores on Wednesday 19 May.
The range consists of 11 lines including single variant packs of popular fruits such as Del Monte Frozen Raspberries (350g) and Del Monte Frozen Blueberries (350g), as well as convenient solution orientated offerings such as a Del Monte Strawberry and Banana Smoothie Mix (500g).
The products will be listed across the majority of the Iceland and The Food Warehouse estate in the UK, with selected lines available in the Republic of Ireland. Del Monte Frozen Pomegranate Seeds (300g) will be exclusive to The Food Warehouse.
“Just like Iceland, we are very focused on offering consumers quality, convenient solutions for creating delicious and nutritious meals at home,” said Martin Tilney, senior commercial director for Del Monte UK and Europe. “We have over 125 years’ experience in delivering handpicked fruit of exceptional quality, kept perfectly fresh in a range of formats including canned and now, frozen too.
“This proposition is perfectly suited to the modern, health aware consumer and we are delighted to be working with Iceland to bring this range to market.”
Andrew Staniland, trading director at Iceland, continued: “We’re proud to be working with Del Monte on this frozen fruit range which allows us to offer the best quality frozen fruit options to our customers. Del Monte are well recognised as a leading household name in the fruit sector and we were excited to see the introduction of frozen options in this exclusive range.
“Frozen fruit not only offers convenience and value, it is also an incredible way to lock in nutrients and guarantee quality by freezing the best varieties at peak season. The exclusive Del Monte range is a great option for our shoppers allowing them to reduce food waste whilst feeding their families delicious, healthy fruit. We’re looking forward to seeing the response from customers as the products launch in stores and online.”
Antonia Habdank-Toczyska, client and strategy director at Golden Goose, concluded: “The Del Monte brand is immediately recognisable as a sign of fruit quality and we expect it to grow the category for Iceland. This strategic partnership is another building block in the expansion of the Del Monte licensing programme which we will continue to develop.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
