Golden Wonder has revealed an on-pack promotion with the new Transformers One movie, with prizes including a family trip to Orlando up for grabs.
The Transform-A-Snack promotion is running across five million packs, reported Talking Retail.
Consumers get the chance to win a family trip to Orlando and free theme park entry, while there are also runner-up prizes including unique Transformers One merchandise and more.
“Generations have grown up making cars from tasty Transform-a-Snack and so teaming up again with the Transformers franchise is the perfect partnership,” commented marketing director, Matt Smith. “Transform-A-Snack is currently outperforming the market (+18% vs +7%*) and we expect this promotion to continue this strong growth.”
The promotion will run until the end of October – with the Transformers One movie due to arrive on 11 October. The Golden Wonder campaign is being backed across digital and socials among other activity.
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