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Groovy Chick Organic launches at ASOS

One of the lines for Bang on the Door character sells out in hours and Groovy Chick trends on Twitter.

Bang on the Door’s new Groovy Chick Organic range has landed at ASOS – with one of the t-shirts selling out within hours and the character trending on Twitter in the UK this morning (September 24).

The new range of 100% organic cotton t-shirts has been created by Daisy Street for the brand and launched on the retailer this week.

Organic cotton hoodies and organic cotton sweatshirts are due to follow.

“In recognising the climate emergency, we felt that Groovy Chick should be associated with responsible product and using Organic Cotton was a good starting point in the apparel sector,” commented Karen Duncan, director of Bang on the Door.

Andrew Levy – who is handling the licensing for the brand – added: “Not only have we insisted on Organic product, but we have reduced packaging by using a sticker in the product pack.

“Early sale indications are extremely positive, with one line selling out within hours and Groovy Chick trending on Twitter. This demonstrates the enduring appeal of Bang on the Door’s Groovy Chick and that she has a new generation of fans.”

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