This ad will be closed automatically in X seconds.

Guinness backs Six Nations

Range of co-branded apparel launches to tie in with annual international rugby union competition.

To celebrate its recent sponsorship, beer brand Guinness has partnered with annual international rugby union competition, the Six Nations, to launch a range of co-branded apparel.

The range – which is manufactured by Traditional Craft – consists of co-branded tops, hoodies and accessories for both performance and casual wear.

The collaboration further cements the long-standing relationship that Guinness has with the sport, with the clothing available from retailers including the Guinness Storehouse.

The deal was brokered by Beanstalk.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
NGcoin500x500
 
Designed by Edwina Ellis - designer, engraver and printmaker for The Royal Mint - the coin portrays the iconic National Gallery building in Trafalgar Square, London....
LaverCup500x500
 
Under the multi-year deal, Fanatics will make available a new range of dedicated merchandise for the tennis tournament for fans across the globe....
RubiesYoungJedi500x500
 
"With this epic series, we are anticipating a brand-new wave of new Star Wars fans."...
Bangoberry500x500
 
The new unisex animal-based property has a collection of 90 skus across gifting and back to school ranges....
CallyBeatonB&LLAs500x500
 
Media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host of the Brand & Lifestyle Licensing Awards 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.