Ahead of next year’s tournament, the Guinness Men’s Six Nations brand identity has been recharged, with a ‘bold’ new brand connecting its heritage with the modern game, designed to resonate with fans, players and the competing unions.
Following extensive research and consultation with fans, target audience members, the Six Nations Unions and Federations, and international rugby players, Six Nations Rugby has created a brand identity that celebrates the heritage of its Men’s Championship, while connecting and reflecting the modern game.
The bold visual designs aim to reflect today’s game and how fans feel about the sport and specifically, the Men’s Six Nations experience.
The launch of the M6N identity joins the recent introduction of W6N and U6N brands, creating a consistent and versatile family of brands.
The modern brand is defined by its distinctive orange colourway, informed by research, and signifying the optimism fans feel when they come together at the end of winter to experience the Six Nations together.
To reach fans and introduce the new brand, Six Nations Rugby, alongside its Unions and Federations, led a CGI social media campaign, alongside in stadia activation and host broadcaster support, across the final two weeks of the Autumn Nations Series.
The Guinness Men’s Six Nations celebrates its 25th anniversary in 2025, however its roots reach back to 1883 when the Home Nations competition was first founded.
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