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Gulliver’s Theme Parks & Resorts ups licensing game

Gulliver’s Theme Parks & Resorts opened the gates to its fourth venue as lockdown restrictions eased in early July.

Gulliver’s Valley Resort is located in South Yorkshire and is the business’ largest and most ambitious resort to date. The company has increasingly ventured into licensing partnerships in recent years, alongside its own mascot, Gully the mouse.

This year there are resident characters on-site for the season at three of the resorts – Bing and Flop (Milton Keynes – pictured), 44 Cats’ Lampo and Milady (Warrington) and The Clangers (Sheffield).

In addition, Gulliver’s has a long-term partnership with JCB activity zones, which has been extended into 2021. It also offers shorter experiences and bespoke activities year-round and in the past 12 months has hosted SEGA with Sonic, Thunderbirds Are Go, The Uglydolls movie and Ranger Rob across its sites.

Heading into 2021, Gulliver’s is looking to extend some of existing partnerships, while discussions are on-going with regards to new full-season characters.

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