Licensed toiletries specialist, H&A has teamed up with Crayola on a new product collection.
The range – which includes hand gel, bath soap crayons, bath crystals, a body puff, bath fizzer blocks and body sponges – will launch as part of a Crayola Poundland Event.
The product styling has been designed to be gender neutral, with the creativity tying in with Crayola’s brand ethos. H&A’s Crayola Rainbow Toothpaste was nominated in the Innovation category at The Licensing Awards, which took place earlier this week.
“At H&A, we pride ourselves on creating fun, innovative and affordable products,” commented Livy Coare, licensing and marketing manager at the licensee. “We are excited to be working with Crayola and look forward to continuing this partnership to make kids’ bath time routines full of colour and imagination.”
Rob Spindley, licensing director EMEA at Crayola, added: “At Crayola, we’re all about inspiring creativity and imagination through colour and innovative play experiences.
“Our partnership with H&A and working with a retailer like Poundland supports our approach to making the Crayola brand available to everyone, while providing kids with stimulating activities so they can colourfully express themselves.”