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H&A readies Marvel Avengers kids bathtime line

New range is aimed at ‘action loving’ kids aged between 6-8.

Licensed toiletries specialist H&A is gearing up for the launch of a new Marvel Avengers kids bathtime range.

Aimed at ‘action loving’ kids aged 6-8, the range is looking to add fun and innovation to the washing and bathing category, says H&A.

It plays on key market trends such as slime, re-usable packaging and hypoallergenic formulations, with each item in the range focusing on one of the super heroes.

Products will include colour change and hidden surprises with lines including the Thor Hammer Bath Sponge and Hulk Fist Wash Mitt. The range will also feature Captain Marvel to add a strong female element.

“We’re delighted to be entering 2019 with such a strong portfolio of kids’ brands,” said Nicola McQuillan, product marketing director at H&A. “With the release of Frozen 2, Disney-Pixar Toy Story 4, Aladdin, Captain Marvel and Avengers: Endgame, there’s a great movie slate for retailers to support.”

Nicola continued: “From our extensive research, we know that bathtime is a central part of family and sibling bonding time. The products will shake up what has become a very functional fixture, it’s time to bring the fun factor back to kids’ bathing.”

Products in the range are due to launch this summer.

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