Toiletries licensee reinvents its packaging approach, stripping out unnecessary plastics.
Leading licensed toiletries company, H&A is launching a new range of reduced plastic gifts in time for the Christmas season.
The company is aiming to tackle packaging waste with its new collection of stocking fillers, marketing manager Holly Orton explained.
“What makes us stand out this Christmas is our ability to strip out unnecessary plastics without compromising on creativity,” she said. “Our products are open, secure and exciting; we have phenomenally talented designers whose passion for delighting children while reducing our plastic footprint has made this possible. Our showstopping gifts have never looked so good.”
The reinvented packaging approach means no closed boxes, while the process of unwrapping now features perforated ‘tear and shares’ and hidden messages for children to discover.
Holly continued: “As market leaders we know from experience how important it is for shoppers to see product at the point of purchase and our innovative card platforms, waxed papers and folding display trays make our products visible yet secure.”
The team has also made all secondary product packaging 100% recyclable.
Holly concluded: “Our progress on plastics is a huge source of pride and positivity for us and we have new developments for 2021 already in the making.”
Product highlights from the new range include Disney Princess Seaweed Bath Soap Confetti and Avengers Power Up Bath Blasts among others.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
