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H&A strengthens colourful Crayola partnership

Licensed toiletry gifting specialist, H&A has strengthened its partnership with Crayola, collaborating on a new collection of innovative and fun products.

The products in the new Boots range are both creative and interactive, with a colour bath book and ‘create your own’ element being added into the mix so that children can make their own slime.

The styling of the range is gender neutral, while the bright colours used tie in with the ethos of the Crayola brand.

Products included in the range are the Crayola Colour Bath Book, Bath Colour Kit, Build A Bath Bomb and Crayola CYO (a mix to make your own slime creation).

“There’s no better way to heighten kids’ bath experience than with a bright and colourful brand like Crayola,” commented Livy Coare, licensing and marketing manager at H&A. “We wanted to make as much of an impact as possible for our Boots range, with colourful and innovative product developments. Our team’s incredible creativity has ensured the products do just that.”

Rob Spindley, licensing director EMEA at Crayola, added: “At Crayola, we’re all about inspiring creativity and imagination through colour and innovative play experiences, our partnership with H&A brings new and exciting experiences for kids to explore.

“Driving inclusivity and creativity across all socio-economic groups is paramount to the Crayola brand, inspiring children of all backgrounds to explore and realise their creative potential. Partnering with retailers such as Boots supports our continued approach to making the Crayola Brand available and accessible for everyone to engage and explore.

“We look forward to expanding our partnership and providing kids with stimulating and imaginative activities to express themselves through educational, fun products.”

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