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H&A welcomes new additions to licensed portfolio

The toiletry specialist adds Crayola, Batman, Super Mario and Animal Crossing to its roster.

Children’s health and beauty licensee, H&A has further expanded its brand portfolio.

The company has confirmed new partnerships for the Crayola, Batman, Animal Crossing and Super Mario brands.

The brands further strengthen H&A’s existing kids’ portfolio which includes the likes of Disney, Marvel and L.O.L. Surprise.

“We are delighted to be working with such iconic brands in a time where consumers are relying on their favourite brands more than ever before,” commented Livy Coare, licensing and marketing manager at H&A. “H&A’s expertise in the category has enabled us to develop innovative products that we can’t wait for consumers to see.”

H&A is also continuing with its commitment to sustainability, meaning that its packaging is 100% recyclable, while also eradicating the use of PVC materials and successfully removing all plastic tags.

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