New initiatives include collaboration with Orla Kiely under her ‘Olive and Orange’ range.
Bike and outdoor retailer Halfords is introducing a number of new initiatives in the licensing space.
Earlier this month, The Source reported on a tie up with Tour de France winner and Olympian Sir Bradley Wiggins.
Now the retailer has confirmed it will also be working with designer Orla Kiely under her ‘Olive and Orange’ range.
The new collection will include bikes, accessories and camping equipment and will launch in spring 2016.
In addition, Halfords has recently launched 34 new kids’ bikes for Christmas – the first major update of the category for three years. It also has a new range of kids’ and junior accessories, as well as more licensed products such as Disney Frozen and Minions.
The retailer is also extending its range in-store and online of gifts and toys. This includes some licensed products – such as Disney Frozen roller skates and hover boards – as well as the likes of camera drones and gift versions of its popular tool products.
The move comes as Halfords looks to halt falling sales. Results for the 26 weeks to October 2 showed that cycling like for like revenues were down 2.9% in the first half.
