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Hamleys launches on eBay

Full range of toys and games from iconic retail name to be sold on marketplace, reaching 28m UK customers.

Iconic toy store Hamleys has launched its first eBay shop as part of its plans to expand its online presence.

Over 1,600 product lines will feature on eBay, including its top ten toys for Christmas 2020 and its Hamleys own-label range of toys, while the shop has an offer of up to 40% off until December 22.

The overall toys category on eBay has seen sales grow dramatically in the past year, with both new and retro toys proving popular.

During Black Friday, sales for toys were up 58% compared to the previous year. Superheroes and Star Wars dominated the most popular purchases, with Star Wars and Marvel Avengers LEGO sets among the most popular – 16 superhero themed items were bought every hour over the Black Friday period on eBay UK.

The addition of Hamleys will give a further boost to eBay’s growing toys offering, with The Entertainer and Early Learning Centre also recently joining eBay.

“So many of us will have a special memory about Hamleys – as a child and spending an afternoon of play in one of their stores, or as a family visiting its famous Christmas grotto,” said Murray Lambell, general manager at eBay UK. “As the pandemic continues to disrupt the high street, we’re pleased that we can give iconic brands like Hamleys another online shop window, bringing the magic of their experience in-store to reach the millions of customers we have in the UK and worldwide.”

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