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Hamsta World adds Hofman’s partnership

Quirky property teams up with healthy snacks brand for new range.

Hamsta World has added a global partnership with healthy snacks brand, Hofman’s.

The new product range has already secured placement with Jumbo Supermarkets in the Netherlands, becoming part of its new approach to add a metre of ‘fruit snacking’ to its stores.

“The company was founded following our own search for a healthy alternative for our daughter that she would actually choose off the shelf,” explained Hofman’s co-founder, Eduard Hofman. “We found that the choice for healthy products was not made fair; confectionery products jumped off the shelf, while healthy products were always aimed more at adults. And the price difference was simply way too big.

“We feel Hamsta World’s magical appeal is the perfect fit for the entire family.”

As well as the Netherlands, Hofman’s is also active in other territories, working with agents and distributors in the Nordics, UK, Germany, CEE, US, Canada, Japan and Korea.

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