Hamsta World adds Hofman’s partnership

Quirky property teams up with healthy snacks brand for new range.

Hamsta World has added a global partnership with healthy snacks brand, Hofman’s.

The new product range has already secured placement with Jumbo Supermarkets in the Netherlands, becoming part of its new approach to add a metre of ‘fruit snacking’ to its stores.

“The company was founded following our own search for a healthy alternative for our daughter that she would actually choose off the shelf,” explained Hofman’s co-founder, Eduard Hofman. “We found that the choice for healthy products was not made fair; confectionery products jumped off the shelf, while healthy products were always aimed more at adults. And the price difference was simply way too big.

“We feel Hamsta World’s magical appeal is the perfect fit for the entire family.”

As well as the Netherlands, Hofman’s is also active in other territories, working with agents and distributors in the Nordics, UK, Germany, CEE, US, Canada, Japan and Korea.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
The Competition and Markets Authority has blocked the proposed merger....
Read on for your last minute checklist ahead of today's big event....
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
New licensed dress-up and partyware collections due for key preschool brands....
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter