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Hamsta World brand expands into Iberia

Happy Ink signs Nottingham Forest as latest licensing agent for property.

The Hamsta World brand is eyeing up expansion into yet another territory – with Happy Ink signing up Nottingham Forest as its agent in Iberia.

The company will be handling the growth of the quirky brand in Spain, Portugal and the Spanish isles.

Jacqueline Hofman, director of international licensing at Happy Ink, commented: “Nottingham Forrest and Happy Ink just made sense from the get go. Nottingham not only understands the brand spot on, their entire plan fitted with our own approach in all other territories.

“With their great connections and deep knowledge of the territory, we feel very happy adding them to the Hamsta family and confident about their style of working.”

Nottingham Forest said that it was “excited about being part of da Hamsta family”.

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