This ad will be closed automatically in X seconds.

Hamsta World brand expands licensing reach

Quirky property to grow in Italian market with appointment of Maurizio Distefano.

An extensive Italian licensing campaign is set to introduce the quirky Hamsta World brand to the territory.

Happy Ink has appointed Maurizio Distefano to manage the brand in Italy as it looks to further growth its international recognition.

Hamsta World stars a family of plucky hamsters, blending an international mood with an Asian flavour.

The property, which was created by Saskia Keiser, a character and brand developer from the Netherlands, began its licensing journey at Brand Licensing Europe last year.

Maurizio Distefano, owner and president of the agency, said: “I immediately realised there was a great commercial potential in the world of Italian licensing because this is a cross-brand that, although not supported by an animated series, has a strong appeal to both genders that involves a very large target and endless categories commodity.”

Saskia Keiser, executive creative director and founder of Hamsta World, added: “We are very excited to join forces with Maurizio and his team, with his extensive experience and passion for licensing, we feel a 100% match.

“As a huge fan of Italy I am sure that da Hamstas will conquer many Italian hearts with their common love for food and ‘joie de vivre’. We are happy to join forces with Maurizio to spread da joy and having fun.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HGenia500x500
 
Helen joins the ambitious company as global hardlines director, consumer products alongside Janice Lam....
Farshore500x500
 
The company will be significantly expand its publishing offering for the gaming brand with a variety of new formats....
ElmerDay500x500
 
Elmer Day is back on 28 May with a return to in-person and bookshop events around the country, plus a herd of new partnerships and a new paperback....
UniversalBaby500x500
 
Welcome to the Universe Baby features collections inspired by brands such as JAWS, Jurassic World, E.T, Shrek and Kung Fu Panda among others, as well as classic properties....
MCwine500x500
 
Banijay Brands is also co-sponsor of this year’s Licensing Expo opening party (held on 24 May), which will feature a Peaky Blinders branded bar....
BingSpotlight500x500
 
The multi-year L&M deal covers the US and Canada to drive strategic Bing licensing and retail programmes as the show’s footprint continues to grow in North America....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.