Happy Socks teams with The Rolling Stones

Sock and underwear brand launches limited edition collection inspired by rock band.

Swedish sock and underwear brand Happy Socks is joining forces with The Rolling Stones for a limited edition collection for spring/summer 2019.

The range is inspired by the British rock band’s iconic ‘Lick’ logo, with the collaboration blending Happy Socks’ signature graphical elements with one of the most famous artworks in musical history.

The capsule features six unique pairs of cotton socks, available as singles or as part of collectable gift boxes in packs of three or six. Four pairs of kids cotton socks and one collectable gift box for children can also be found in the collection.

The launch coincides with US leg of The Rolling Stones’ No Filter tour, which kicks off in Miami on April 20.

“It’s great to work with such a legendary band and its famous visuals,” commented Viktor Tell, founder and creative director of Happy Socks. “Every time I’ve seen that iconic logo I’ve wished that someone would unleash its colourful potential. And now we finally have. Makes us feel like Sock n’ Roll Stars.”

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