Harry Potter, Fortnite most sought after Christmas gifts online

Analysis from gift and gadget retailer Hawkin’s Bazaar highlights key licences.

Gifts and gadgets retailer Hawkin’s Bazaar has revealed the gifts that consumers are searching for most online – with Harry Potter coming out on top.

The retailer analysed search queries on its website – Hawkin.com – to find the product categories Brits are searching for most this Christmas.

Harry Potter came out on top, with Fortnite in third position. Drones (2), retro consoles (4) and stocking fillers (5) completed the top five.

“While the popularity of Fortnite shows no signs of stopping, kids and parents alike are still coming back to their old favourites,” said David Mordecai, ceo of Hawkin’s Bazaar. “Even 21 years later, Harry Potter is still topping Christmas lists. It’s certainly set to be another magical Christmas for Potter fans of all ages.”

Analysing UK-wide Google Search trends, Hawkin’s Bazaar also found the UK’s most festive cities – according to the proportion of total Google searches that were specifically about Christmas and Christmas shopping.

Swindon came out on top as the UK’s most Christmassy city, closely followed by Hull, Derby, Liverpool and Cardiff.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Primarknew500x500
 
'No plans in the near future' for trial says retailer after stories began circulating....
LFAmnesty500x500
 
Proceeds from raffle will be split between The Light Fund and Amnesty International....
DPikachu500x500
 
Special event will be promoting the upcoming Detective Pikachu movie....
NNGOT500x500
 
Giftware licensee unveils collections for Game of Thrones and AC/DC....
emojiromwe500x500
 
Fast fashion brand teams with emoji for fashionable new apparel collection....
Chelseavase500x500
 
New vase marking 2018 Plant of the Year to launch at 2019 RHS Chelsea Flower Show....
Get the latest news sent to your inbox
Subscribe to our daily newsletter