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Hasbro continues NERF’s 50th celebrations

Brand enjoys success with inflatable obstacle course activation at Birmingham’s NEC.

Hasbro is continuing to mark the 50th anniversary of the NERF brand, with its latest activation seeing it team up with the world’s biggest inflatable course.

The brand has been working with The Monster during its run at the Birmingham NEC this month.

The activation included the NERF Monster battle, where players had to make their way over 40 obstacles, facing various NERF challenges throughout the 300m course.

There was also a special Targeting Arena and The Sports Arena Zone within a giant inflatable arena.

“We are excited to be celebrating the NERF brand’s 50th anniversary by partnering with the world’s largest inflatable obstacle course,” said Michael Ritchie, vp global brand strategy and marketing at Hasbro. “This opportunity allows NERF to solidify its place as an international lifestyle brand and offers an immersive and groundbreaking true play extravaganza that unlocks a captivating way for fans of all ages to engage with the NERF brand on a whole new level.”

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