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Hasbro grows Disney partnership for Marvel and Star Wars

Agreement extends Hasbro’s global toy and game licensed merchandise rights.

Hasbro has extended its partnership with Disney for the Marvel and Star Wars franchises.

Under the Marvel deal, Hasbro will continue to develop a wide range of toys and games for Marvel’s global universe of more than 8,000 characters including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther.

Meanwhile, the Star Wars deal includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan favourite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda.

The deals cover entertainment released during their terms for the respective franchises including all film and TV properties, plus properties from Disney+.

“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises,” said Brian Goldner, Hasbro’s chairman and ceo. “Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

Ken Potrock, president, consumer products commercialisation at Disney Parks, Experiences and Products, added: “Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”

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