Hasbro – in partnership with global digital sports platform Fanatics, the National Basketball Association (NBA) and National Basketball Players Association (NBPA) – has re-launched the sports collectables brand Starting Lineup with its first series of action figures featuring NBA players.
The new series of Starting Lineup action figures feature design like never before in a highly articulated 6” scale.
NBA players joining the first series of figures include Giannis Antetokounmpo, Stephen Curry, Luka Dončić, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young.
Each 6” action figure, capturing the likeness of these larger-than-life NBA luminaries, will also include an exclusive, officially licensed Panini NBA trading card and NFT.
OneTeam Partners – a sports licensing, marketing and media company – will be supporting the product re-launch with creative development, athlete marketing, media planning and content production resources.
“This is a proud moment for the company as we celebrate the return of the Starting Lineup brand,” commented Eric Nyman, president and coo of Hasbro. “We are grateful to our partners in helping us reintroduce these fan-favorite collectibles to a new generation of sports fans and collectors while bringing some of the biggest names in the game to an all-new action figure form.”