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Hasbro names new head of global brands and consumer innovation team

Kim Boyd will be responsible for driving ‘true global commercial and consumer alignment’.

Hasbro has named the head of its new global brands and consumer innovation team.

Kim Boyd (pictured) has been promoted from her role as svp and gm global brands to head up the new team. She has been with Hasbro since 2006 and has held several key leadership positions.

In her new role, Kim will be responsible for driving Hasbro’s brands ‘cohesively, consistently and globally’ with consumer-led innovation.

She will work across the company’s brand driven toy and game franchises, as well as in partnership with eOne and Wizards of the Coast.

She will report to Eric Nyman, chief consumer officer and coo of Hasbro.

“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment, and Wizards digital gaming divisions,” commented Eric. “As consumer preferences rapidly change, the promotion of Kim Boyd to the head of global brands and consumer innovation positions us to drive that vision forward.

“With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”

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