Partnership will bring official NERF Roblox Blasters and Monopoly: Roblox 2022 Edition Board game to fans worldwide.
Hasbro has confirmed an official partnership with Roblox which will see it introduce NERF inspired blasters and a Roblox version of its Monopoly board game.
The NERF Roblox blasters represent some of the most iconic games on the Roblox platform, each with billions of lifetime plays, including Adopt Me!, Arsenal, Jailbreak, Mad City, Murder Mystery 2 and Phantom Forces and will hit US shelves this autumn with additional markets to follow.
Each of the NERF blasters will include a code that Roblox fans can redeem for a virtual blaster to equip on their avatar – and use in the game that inspired it.
Meanwhile, the Monopoly: Roblox 2022 Edition board game lets fans collect and trade popular Roblox experiences while playing the Roblox-inspired version of the iconic board game. Each Monopoly game will include a code to redeem for an exclusive virtual item.
“We are thrilled to bring NERF Nation and the Roblox community together for the first time with an incredible line of blasters we know they will be clamoring to get their hands on,” said Adam Kleinman, vp NERF global marketing. “Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive, innovative Roblox games in NERF blaster form and we can’t wait to deliver these new items to Roblox fans around the world.”
Craig Donato, chief business officer at Roblox, added: “Roblox values the incredible contributions of its community of creators, and our partnership with NERF is an ideal way to bring their inspiring creations on the platform to life for millions of Roblox and NERF/Monopoly fans to enjoy in the metaverse as well as in real life.”
In addition, later this year NERF will be embracing the power of the Roblox platform and launching its own NERF-branded experience on Roblox for its fans. Details on the launch will be revealed later this spring.