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Hasbro promotes Sally Carnota to new senior role

Sally Carnota has been promoted to the new role of senior director of UK licensed consumer products within Hasbro’s global licensing team.

Sally (pictured) – who was previously director of licensed consumer products for UK and Ireland – will continue to lead Hasbro’s UK licensing business, focusing on expanding its brands into new categories and channels of distribution, while leading and strengthening the company’s extensive base of existing and valued partners and retailers.

She will be responsible for the vision, growth and performance of Hasbro merchandise across all categories and brands in the UK. Sally will also work closely with the entertainment brand marketing team.

Based out of Hasbro’s Warren Street office in London, Sally will report to Marianne James, vp EMEA and Asia licensing consumer products.

“Sally has been integral in expanding Hasbro’s EMEA licensing business,” said Marianne. “She continues to build strong licensee and retail partnerships across the UK and Ireland and execute at scale, which have helped grow our brands significantly across those markets.

“We’re confident that Sally will continue making our UK licensing business a huge success in her new role and excited to see how she’ll take our brands to the next level.”

Sally added: “Products, brands and retail are all passions of mine, along with being with people and building relationships. I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in.

“I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.”

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