This ad will be closed automatically in X seconds.

Hasbro reveals United Colors of Benetton collab

Apparel and accessories for My Little Pony and Transformers to debut later this year.

Hasbro has inked a multi-year deal with global fashion retailer United Colors of Benetton Group for a range of apparel and accessories.

The first items will launch later this year in the retailer’s autumn/winter 2018 line-up.

The ranges include My Little Pony infants’ and kids’ collections, plus Transformers infants’ and kid’s collections.

Fashions inspired by several Hasbro brands will continue in Benetton’s spring/summer 2019 offerings and beyond.

“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, senior licensing director at Hasbro Consumer Products.

The Hasbro collection will be available to buy online and at United Colors of Benetton’s 5,000 stores in 120 countries.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
ElleJr500x500
 
Deal secured between Lagardère Active Enterprises and Brand Machine Group....
HallmarkPG500x500
 
Key names including Danilo, Hallmark, Studio by Gemma and more exhibiting....
JoeSugg500x500
 
YouTube and Strictly Come Dancing star lends voice to Cartoon Network show....
WhiteCoCC500x500
 
Baby product specialist reveals second brand collaboration after success with Joules....
NeymarDiesel500x500
 
Brazilian footballer collaborates on launch of new fragrance, Spirit of the Brave....
Monchhichi500x500
 
Agency to handle licensing in Benelux for classic brand and new animation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter