This ad will be closed automatically in X seconds.

Hasbro reveals United Colors of Benetton collab

Apparel and accessories for My Little Pony and Transformers to debut later this year.

Hasbro has inked a multi-year deal with global fashion retailer United Colors of Benetton Group for a range of apparel and accessories.

The first items will launch later this year in the retailer’s autumn/winter 2018 line-up.

The ranges include My Little Pony infants’ and kids’ collections, plus Transformers infants’ and kid’s collections.

Fashions inspired by several Hasbro brands will continue in Benetton’s spring/summer 2019 offerings and beyond.

“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, senior licensing director at Hasbro Consumer Products.

The Hasbro collection will be available to buy online and at United Colors of Benetton’s 5,000 stores in 120 countries.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LAProduct19500x500
 
Shortlist for the prestigious product categories confirmed for September’s big night....
London2020500x500
 
Company will act as the official fan shop for UEFA's national team events....
PoliceLewis500x500
 
Eyewear brand unveils first styles in collaboration with F1 World Champion....
SilvergateMonkey500x500
 
Deal struck with Wanda Kidsland for preschool series, Monkey with a Tool Belt....
AmscanBS500x500
 
Harry Potter, Moon and Me, Baby Shark among new balloon and partyware lines....
Retrpgrade500x500
 
Move follows successful launch of fiction publishing imprint Awesome Reads....
Get the latest news sent to your inbox
Subscribe to our daily newsletter