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Hasbro steps up with ASICS for G.I. Joe line

Limited edition range is available exclusively at Foot Locker.

Hasbro has collaborated with footwear brand ASICS to create special edition shoes inspired by two fan favourites from G.I. Joe.

The special edition GEL-LYTE III shoes – inspired by Storm Shadow and Snake Eyes – are available with coordinating apparel and accessories from New Era and Hex exclusively at Foot Locker.

The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes.

The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather. Meanwhile, the white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story.

Both shoes have custom art on the insert, plus on the bottom is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story.

“ASICS has a solid reputation of launching innovative designs to consumers across the globe and we are proud to bring G.I. Joe characters to life in an entirely original way,” said Casey Collins, general manager and svp of entertainment and licensing at Hasbro. “We know fans and collectors will appreciate the care and detail ASICS has taken in every aspect of the release from the shoe detailing to the packaging.”

Lindsey Sweeney, global gm sportstyle footwear at ASICS, added: “We were inspired by the story of Storm Shadow and Snake Eyes to create these shoes in collaboration with Hasbro. “The characters represent a true Yin and Yang – a duality and symmetry that link their lives together – and we were excited to take that inspiration to our GEL-LYTE III model.”

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