This ad will be closed automatically in X seconds.

Hasbro strikes major deal with Difuzed

Difuzed will bring lifestyle products featuring Hasbro brands to consumers across Europe.

Hasbro has secured a long-term deal with Difuzed to bring a range of lifestyle products to consumers across Europe.

Difuzed designs, produces and distributes apparel and accessories collections in more than 50 countries to various retail channels.

The new collaboration will mean fans can expect products inspired by Monopoly, Transformers, My Little Pony, Dungeons & Dragons, Magic: The Gathering and more.

“We started talking to Hasbro thinking that we were looking at adding a strong evergreen licensed portfolio to our programme for 2020,” said Jeremy Orriss, licensing director at Difuzed. “What we discovered was a treasure trove of IP that we hadn’t realized had such depth and relevance to our retail markets.

“We are extremely excited about bringing this amazing opportunity to life.”

Casey Collins, gm and svp, entertainment and licensing at Hasbro, added: “We are thrilled to be working with Difuzed to help bring some of our most iconic brands to life in exciting new ways.

“We are always looking for opportunities to deliver something unique to the fan community, with top quality products that introduce our beloved brands within different product categories.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
HPwallpaper500x500
 
Sales of £44 million at retail in 12 months to May 2019, according to new NPD data....
Highstreet500x500
 
New data shows that 43,000 retail sites are also now vacant....
MBeer500x500
 
Amscan's Mel Beer teases new dress-up franchises and upcoming portfolio additions....
RottenRomans500x500
 
Producer, writer, director and original author will deliver Creative Keynote at event....
Eltondoll500x500
 
Lucie Kaas launches official collaboration as iconic artist embarks on his final tour....
RHSHotter500x500
 
New footwear range from Hotter will be available from late 2019....
Get the latest news sent to your inbox
Subscribe to our daily newsletter