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Hasbro strikes major deal with Difuzed

Difuzed will bring lifestyle products featuring Hasbro brands to consumers across Europe.

Hasbro has secured a long-term deal with Difuzed to bring a range of lifestyle products to consumers across Europe.

Difuzed designs, produces and distributes apparel and accessories collections in more than 50 countries to various retail channels.

The new collaboration will mean fans can expect products inspired by Monopoly, Transformers, My Little Pony, Dungeons & Dragons, Magic: The Gathering and more.

“We started talking to Hasbro thinking that we were looking at adding a strong evergreen licensed portfolio to our programme for 2020,” said Jeremy Orriss, licensing director at Difuzed. “What we discovered was a treasure trove of IP that we hadn’t realized had such depth and relevance to our retail markets.

“We are extremely excited about bringing this amazing opportunity to life.”

Casey Collins, gm and svp, entertainment and licensing at Hasbro, added: “We are thrilled to be working with Difuzed to help bring some of our most iconic brands to life in exciting new ways.

“We are always looking for opportunities to deliver something unique to the fan community, with top quality products that introduce our beloved brands within different product categories.”

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