This ad will be closed automatically in X seconds.

Hasbro strikes major deal with Difuzed

Difuzed will bring lifestyle products featuring Hasbro brands to consumers across Europe.

Hasbro has secured a long-term deal with Difuzed to bring a range of lifestyle products to consumers across Europe.

Difuzed designs, produces and distributes apparel and accessories collections in more than 50 countries to various retail channels.

The new collaboration will mean fans can expect products inspired by Monopoly, Transformers, My Little Pony, Dungeons & Dragons, Magic: The Gathering and more.

“We started talking to Hasbro thinking that we were looking at adding a strong evergreen licensed portfolio to our programme for 2020,” said Jeremy Orriss, licensing director at Difuzed. “What we discovered was a treasure trove of IP that we hadn’t realized had such depth and relevance to our retail markets.

“We are extremely excited about bringing this amazing opportunity to life.”

Casey Collins, gm and svp, entertainment and licensing at Hasbro, added: “We are thrilled to be working with Difuzed to help bring some of our most iconic brands to life in exciting new ways.

“We are always looking for opportunities to deliver something unique to the fan community, with top quality products that introduce our beloved brands within different product categories.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
RDproduct500x500
 
Company outlines plans for Roald Dahl Day in September and beyond....
Hasbrologonew500x500
 
New range will launch in 2020 aligning with promotion of new Sony Pictures movie....
SmileyMagic500x500
 
11 partners presenting new lines at Magic, Agenda and Liberty fashion trade shows....
RickyZoom500x500
 
Nickelodeon joins strong roster of broadcasters due to premiere show this autumn....
Rubieslogo2500x500
 
Rubie’s UK bolsters its management team with four new appointments....
Hasbrologonew500x500
 
Initiative will cover brands including My Little Pony, NERF and Power Rangers....
Get the latest news sent to your inbox
Subscribe to our daily newsletter