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Hasbro teams with Epic Games on Fortnite Snake Eyes outfit and figure

Iconic G.I. Joe Ninja Commando appears as Hasbro’s first character integration with Fortnite.

Hasbro has collaborated with Epic Games to introduce its first ever character integration with Fortnite, with a special Snake Eyes Outfit coming to the game.

In celebration of the in-game debut of the fan favourite G.I. Joe character, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure in the US and Canada.

The deal was facilitated by IMG.

Players will be able to access the Snake Eyes Outfit in the Fortnite Item Shop for 1800 V-Bucks for a limited time.

Meanwhile, the 6-inch action figure features more than 20 points of articulation and premium packaging, as well as 10+ accessories inspired by Fortnite and the history of the Snake Eyes character.

“G.I. Joe and Fortnite have both solidified their place in pop culture with massive, global fan bases, and we are beyond excited to bring these worlds together for the first time as Fortnite welcomes Snake Eyes, one of the most popular and mysterious members of team G.I. JOE,” said Adam Biehl, svp and gm, action brands at Hasbro.

“We’re always looking for opportunities to reach fans in new ways, and this collaboration with Epic Games to bring fans the Snake Eyes Outfit and action figure is yet another exciting evolution for the brand. Where ever there’s trouble, G.I. Joe is there – and that includes joining the amazing adventure in Fortnite.”

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