The HEAD sports brand has secured a multi-year agreement with the Chinese Jiang Yin Heilan Home International company (part of the Heilan Group) to produce and market HEAD branded apparel, footwear and textile accessories.
In addition to this, there are plans to open HEAD monobrand stores in China, Hong Kong, Macau and Taiwan, as well as exploring wholesale and online/ecommerce channels with companies such as Tmall.
Three monobrand stores have already opened – in Beijing Parkview Green FangCaoDi shopping mall, a pop-up in Beijing Xidan Joycity and at the Pegasus Watertown Mall in Jiangyin.
All of the stores carry HEAD’s three major lines – high-end technology skiwear, sourced partly from the HEAD Sportswear Division at HQ; the natural functional innovation line; and the urban leisure lifestyle collection.
The plan is not only to open further HEAD stores in the near future and over the coming years, but also to concentrate on the brands’ other successful sports like racquet sport lines, as well as general sportswear for running, fitness and yoga including accessories.
“We are excited to start with Jiang Yin Heilan Home International on this new chapter in China. We have been carefully looking the last years for a partner which shares the same brand values and has the size, capacity and the knowledge to further strengthen the sportswear category of our brand in the region,” commented Giuseppe Faranna, vp division manager licensing at HEAD Sport GmbH. “Considering the tremendous growth of interest in skiing in China and becoming more attracted to outdoor/trekking and similar sports, we believe now is the right moment to conquer this market with the help of our partner.
“Furthermore, our strong footprint in racquet sports will open growth potential during the summer periods – which we will then also enrich by general sport offerings like running, gym wear or yoga wear. The HEAD stores, as well as the online and social media approach, will help us to get to know the consumers in the region.”