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Hearst UK grows Homebase partnership with new wallpaper range

New range of House Beautiful and Country Living wallpaper has been created in collaboration with Graham & Brown.

Hearst UK has revealed the next iteration of its Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range.

Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the range of 12 exclusive designs is available online and in two Homebase Decorate centres (in Sutton and Cheadle).

The Country Living collection contains hand illustrated patterns which reflect the beauty of the British landscape. True to Country Living’s eco-ethos, three trees are planted for each tree used in the production of the wallpapers.

The House Beautiful collection, meanwhile, aims to deliver on-trend, stand out designs which offer a simple way to achieve a contemporary interior style.

“We are thrilled to continue to progress this amazing partnership with Homebase with this move in o home décor, and specifically wallpaper,” commented Louise Pearce, director of content at Country Living and House Beautiful. “Each of the wallpaper ranges truly reflect our brand values and ethos, as well as the trends we know our readers love and are searching for.”

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