This ad will be closed automatically in X seconds.

Heathside Trading joins Care Bears licensing programme

Bulldog Licensing is continuing to grow the programme for Care Bears, welcoming Heathside Trading for the UK and Benelux.

The company – which specialises in toys, games, collectables, drinkware and gifts – will be offering a wide range of Care Bears collectables including mini figures, 2D keychains, 3D bag clips, collectable chocolate, bobblehead figures and die-cast figures.

The lines will employ designs inspired by the brand’s rainbow colours and characters, along with its messages of love, caring and friendship.

Aimed primarily at the kidult market, a limited product range will arrive in Q4, followed by the full line-up on Q1 2025.

The deal was brokered on behalf of Heathside by Kirsty Guthrie at KJG.

“It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans: its characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in,” commented Max Nelson from Heathside Trading. “We’re looking forward to a great response to this range from Care Bears fans of all ages.”

Charlotte Payne, director of international licensing at Cloudco Entertainment, continued: “This is another big win for the Care Bears licensing programme: a range of appealing, fun products from a respected company that perfectly captures the joy and vibrancy of the property. The unique appeal of these products also resonates deeply with our collectors and aligns with our strategic goals to expand the category. We’re delighted to be working with Heathside Trading and are excited about the new opportunities this partnership brings to our fans and collectors alike.”

Rob Corney, md at Bulldog Licensing, added: “Momentum behind the Care Bears brand just keeps ramping up. Heathside Trading has done a great job of bringing this positive, fun property to a diverse selection of toys and gifts with strong multi-generational appeal. I’m sure consumers – and retailers – will welcome these new ranges with enormous enthusiasm.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
TeamGB500x500
 
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
MrBeanartwork500x500
 
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
UnicornAcademy500x500
 
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
FocusBrandsReebok500x500
 
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.