This ad will be closed automatically in X seconds.

Heathside Trading joins Care Bears licensing programme

Bulldog Licensing is continuing to grow the programme for Care Bears, welcoming Heathside Trading for the UK and Benelux.

The company – which specialises in toys, games, collectables, drinkware and gifts – will be offering a wide range of Care Bears collectables including mini figures, 2D keychains, 3D bag clips, collectable chocolate, bobblehead figures and die-cast figures.

The lines will employ designs inspired by the brand’s rainbow colours and characters, along with its messages of love, caring and friendship.

Aimed primarily at the kidult market, a limited product range will arrive in Q4, followed by the full line-up on Q1 2025.

The deal was brokered on behalf of Heathside by Kirsty Guthrie at KJG.

“It’s been a real privilege to work with a brand that is known and loved by so many generations – and still attracting new fans: its characters and colourful designs are the perfect style inspiration for the toys and gifts we specialise in,” commented Max Nelson from Heathside Trading. “We’re looking forward to a great response to this range from Care Bears fans of all ages.”

Charlotte Payne, director of international licensing at Cloudco Entertainment, continued: “This is another big win for the Care Bears licensing programme: a range of appealing, fun products from a respected company that perfectly captures the joy and vibrancy of the property. The unique appeal of these products also resonates deeply with our collectors and aligns with our strategic goals to expand the category. We’re delighted to be working with Heathside Trading and are excited about the new opportunities this partnership brings to our fans and collectors alike.”

Rob Corney, md at Bulldog Licensing, added: “Momentum behind the Care Bears brand just keeps ramping up. Heathside Trading has done a great job of bringing this positive, fun property to a diverse selection of toys and gifts with strong multi-generational appeal. I’m sure consumers – and retailers – will welcome these new ranges with enormous enthusiasm.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheWhiteLotusS3500x500
 
Warner Bros. Discovery Global Consumer Products (WBDGCP) has unveiled its new product line-up for The White Lotus, inspired by the highly anticipated third season set in Thailand, debuting Sunday 16 February....
LISportsSummit500x500
 
The one-day event returns to New York, taking place immediately following the New York Toy Fair on 5 March, and will feature more opportunities to network with industry experts than ever before....
Bingskiseason500x500
 
Acamar Films and Maurizio Distefano Licensing have confirmed that hit preschool character Bing has been selected by the Valli di Sole, Peio and Rabbi Tourism Board as the face of a new family initiative for the ski season in Italy....
QuizRoom500x500
 
The collaboration - negotiated by IMG Licensing - will aim to give sports enthusiasts around France a chance to test their sports knowledge in an engaging new way....
LicensingWorksKewpie500x500
 
“We’re thrilled to collaborate with such fantastic partners to bring Kewpie to life in new and exciting ways."...
LeoWoodallRND500x500
 
The launch of Red Nose Day marks the start of an exciting milestone year for Comic Relief, as the charity kick-starts its 40th birthday celebrations in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.