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Helen Genia takes on new Moonbug Entertainment role

Moonbug Entertainment has welcomed popular industry executive, Helen Genia to the team at its London office.

Helen (pictured above left) is one of a brace of high profile new hires for the ambitious company. She is joined by Janice Lam (pictured above right), with both taking on the roles of global hardlines director, consumer products, with Janice based in New York.

Helen – who joins Moonbug following an eight-year spell at Mattel, most recently in the role of head of licensing UK, Europe, Middle East and Russia, and hardlines EMEA – will be responsible for overseeing all regional and global EMEA-based partners, as well as identifying and driving new opportunities for brands including CoComelon, Blippi and Little Baby Bum.

“I am extremely excited to be joining such an innovative company at the forefront of the children’s entertainment sector,” commented Helen. “I am looking forward to working with the team and our partners in order to create high quality, innovative and relevant products that will allow children across the globe to interact with their favourite characters and expand their imagination.”

Both Helen and Janice will report to Duncan Tate, global head of hardlines, consumer products.

He added: “Both Helen and Janice have a wealth of relevant experience and expertise that I am confident will be invaluable for the growth of Moonbug’s consumer products business. Their roles will play a key part in our continued rapid expansion. I am very much looking forward to working with them both at such an exciting and important time in the Moonbug journey.”

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