PUMA and Sanrio have struck a new partnership, creating a collection that channels the ‘90s, taking inspiration from Los Angeles and vibrant West Coast sunsets.
Including designs for both kids and adults, the pink-on-pink range comprises watercolour visuals mixed with doodle illustrations. Following Hello Kitty as she rollerskates down the California coast, the character is also joined by her friends My Melody and Kuromi.
The adult collection features relaxed essentials which have been elevated with treatments such as puff prints and holographic details, as well as patterns featuring Hello Kitty. There will also be hoodies and t-shirts with special graphics that blend PUMA logos with bows and Hello Kitty imagery. Activewear is included in the form of the ribbed tank top and ribbed flared leggings, in addition to the One Piece, a sporty collection highlight adorned with a tonal allover Hello Kitty print.
Meanwhile, the collection’s pastel-hued footwear highlights Hello Kitty’s friend My Melody, and her frenemy Kuromi.
The PUMA x Hello Kitty and Friends Palermo draws inspiration from My Melody, featuring watercolour panels, an overdyed midsole, and a lace shroud. Kuromi’s influence appears in the PUMA Easy Rider, which incorporates watercolour accents and doodle designs, while the PUMA Suede XL sneakers provide options for bold pink or understated black styles.
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